Jordan 6 Retro Gatorade
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Revisiting the 2017 Air Jordan 6 Gatorade Like Mike Retro
Michael Jordan won his first NBA championship while wearing the Air Jordan 6. Designed by Tinker Hatfield and originally released in 1991, the Air Jordan 6 had five original colorways in its first run:
The original retail price on the AJ 6 was $125. It was revived in 2000 and brought back many times-in 2002, 2006, 2010, 2014, 2015, 2016, 2017, 2018, 2019 and 2020-through new retros and limited-edition collaborations.
- Black/Infrared
- White/Carmine
- White/Infrared
- White/Maroon
- White/Sport Blue
Commercial Success of the Air Jordan 6
During the 1991 Playoffs, Jordan wore the Black/Infrared colorway. The sneakers were advertised through a series of black-and-white commercials featuring director Spike Lee as the character Mars Blackmon. One of these spots included Rock & Roll Hall of Fame musician Little Richard as a genie who turns Mars Blackmon into Michael Jordan. The NBA superstar also wore the White/Carmine colorway in a popular Gatorade commercial that introduced the "Like Mike" theme song.
Rappers and hip-hop artists have also embraced the Air Jordan 6. In 2004, Kanye West wore the Black/Infrared AJ 6 in his All Falls Down music video. Other musicians who have collaborated on the shoe include Travis Scott and Macklemore, the latter having an exclusive, limited quantity run created for friends and family that never got released at retail.
Jordan 6 Retro Like Mike 2017
The Air Jordan Retro 6 Gatorade of 2017 uses a classic silhouette and vibrant colorway to celebrate an iconic 1991 'Be Like Mike' Gatorade commercial featuring Jordan. The upper and original Tinker Hadley silhouette showcase the OG Carmine colorway. Its defining traits include a green lace lock, a white leather upper, and Gatorade Team Orange nubuck inlays replacing the OG dark red. Jumpman branding and visible Nike Air sole units contribute a vintage touch. The inner tongue reveals part of the original commercial's slogan: "If I could be."